The decision to simplify the design of the seafood and wine festival poster is based on the desire to elevate the importance and price point of the event. By using a clean and minimalistic design that showcases the event's key elements, such as the sea creatures and wine, the poster creates a visual impact that conveys a sense of luxury and exclusivity. This design approach helps to communicate to the target audience that the event is of high-quality and worth the investment.
Moreover, by using a white background, the poster's design provides a high-contrast and uncluttered visual experience. This allows the artwork to stand out, making it easier for potential attendees to see the most important information at a glance. The wine-shaped element with the illustrated sea creatures gives a playful yet sophisticated tone that appeals to a wider audience, including those who are less familiar with seafood and wine festivals. This design approach provides a clear and concise message, which ultimately increases the perceived value and prestige of the event, leading to higher ticket sales and a more successful event overall.
Original 2018 design poster for Newport Seafood & Wine Festival
